Business Coaching One to One:
USE EMOTION AS THE KILLER SALES TOOL
Get your FREE download – 4 steps to 27-70% more revenue – and raise your business to a new level
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Why features & benefits are not enough?
HAVE YOU EVER ASKED YOURSELF WHAT ARE YOU ACTUALLY SELLING –
AND IT’S NOT A PRODUCT OR SERVICE!
Features and benefits are all very factual things – they describe the product/ service and what it does or how it works. If features and benefits are the same, then PRICE becomes the only option to differentiate what you are offering. Have you asked yourself “what are you actually selling?” and how is it going to help your customer achieve and gain more for themselves; Knowing that the internet provides FACTS everywhere about you and the competition, then other than price, the only sales tool you have left is emotion.
Emotion is difficult to measure and value but it if you get it right, customers feel good and satisfied and more often than not, they will rationalize away pricing differentials.
Learn the secrets to unlock revenue growth
A 4 STEP PROCESS THAT WILL GUARANTEE SUCCESS!
1
IDENTIFY YOUR CUSTOMERS TRUE EMOTION
Learn how to identify your customers underlying reason for buying so that price is not a barrier to closing a sale.
2
IDENTIFY YOUR A GRADE CUSTOMERS
Learn what makes an A Grade customer and the key questions you need to answer.
3
IDENTIFY WHAT DRIVES YOUR CUSTOMERS TO BUY
Recognize and understand the process to connect the emotional aspects of why a customer engages with you.
4
CREATE YOUR SALES PROCESS
Make your marketing messages become more targeted and purposeful, and attract more customers!
“So the way we think of our customer base after having engaged with David is really to understand what the opportunity is within that customer base to grow our business…our business has roughly doubled in size and we’ve made 2 acquisitions…”
“David promised a six figure return and he’s more than delivered a six figure return. We’ve seen quite a dramatic increase in our business. We’d probably say at least a 30% increase. I’m talking bottom line, not just sales.”
“It can be very lonely being a small business operator without having someone really to talk through the issues and challenges and what you can do to address those…I needed to ensure I was focussing on the right areas that were going to deliver the results”
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Get your FREE download – 4 steps to 27-70% more revenue – and raise your business to a new level
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