About Me
I’m David Lockwood, your business growth coach
“As a business coach I compress both the time taken and money needed to grow revenues, profits and the business of your dreams.”
— David Lockwood, Business Coach
Collaborating to drive higher profits
As a business coach, I am passionate about helping business owners like you create a game plan for your own wealth creation and business journey.
Each business is unique and every business owner’s story is their own. No matter what stage your business is at, if you need help, then all you have to do is ask. Not only do I listen to your frustrations and test your ideas and strategies, but my promise is by working with you we will find solutions that will help your businesses grow in the best possible way over the longer term.
I look to build your knowledge base, provide insights on how you can get the best out of yourself and your team, and share your business journey with you. It’s about reducing your anxiety and stress levels around business issues and enhancing your belief in what the business can achieve.
Frustrated with revenues or profits? Do these seem familiar
- I don’t have enough time
- I can’t switch off at home
- My family never sees me
- I’ve lost motivation
- I am the business
- I wish I had someone to talk to
- I need an exit plan
- Staff are tough to manage
- I struggle to delegate
- Competition is eating my breakfast
- Selling is hard
- I don’t understand numbers
- I struggle with cashflow
- My KPI’s are meaningless
My Business Brain™, the key to unlocking revenue and profit growth
My Business Brain™ is a transformative system that I have developed to empower my clients and propel their businesses to better profits and cashflow. With this powerful tool at your disposal, you can unlock the full potential of your entrepreneurial journey.
Within the framework of My Business Brain™, I play a key role in helping you uncover what is truly important to your customers. By gaining a deep understanding of their needs and desires, we can create sustainable revenue streams that fuel long-term success.
My Business Brain™ System
Framework for Winning Strategies
Through a deep dive into your business, we investigate how and where you compete within your industry. Then strategically, we position your products or services to build future sustainable revenue streams. Our focus is on three areas: Vision and Culture, Game Plan, and Winning Strategies. Let's work together to win in your industry and beat your competition.
Attract Ideal Customers
Understanding your ideal customers, and what the value of your offer is to them is extremely powerful. Together we build how to assess customers aspirations and wants as well as their fears and frustrations. The we adopt strategies to attract the "A" grade customers. We'll work together to find that sweet spot to take your business to the next level.
More Freedom and Time
Your business model must be scalable, systems and processes need to be aligned for growth. The productivity of your people must be primed for success. We'll get your staff on board with your business vision, so you can realize your business full potential as a team.
Schedule a call to learn more about My Business Brain™
My 90 day kickstart coaching approach
Session 1
Welcome Aboard & Alignment
The first coaching session involves reviewing your financial details and assessing the current status of your business. It’s an opportunity to identify your future goals and current challenges in creating a better business. The session focuses on aligning direction and clarifying aspirational goals;
- Review financial details and assess current business status
- Identify aspirations, goals and challenges for yourself and the business
- Align direction and clarify future goals that the coaching program will deliver
- Understand more about life outside of work and what’s important
Session 2
Management Style, Key Metrics
We seek to understand your personal management style and how you relate to others. It’s designed to help you improve communication, both internally and externally, and how it impacts upon your own time management capabilities. With a better understanding of “self”, we create clarity in your communications to help optimise staff productivity and their (delegated) ownership and responsibilities.
- Review financial details and assess current business status
- Identify aspirations, goals and challenges for yourself and the business
- Align direction and clarify future goals that the coaching program will deliver
- Understand more about life outside of work and what’s important
Additionally, we analyse at a high level customer segmentation, sales, and margins and their impact on cashflow;
- Answering where you get the most value from your time spent in the business from
Session 3
Sales & Customers
We analyse your customers’ buying journey and sales cycle, and how organisations buy. We will look at setting goals for sales and segmentation growth and address profit leakage and operational gaps and risks.
- Analyse customer buying journey and the sales cycle, and look at what stops a customer from buying
- Set or update goals for sales and segmentation growth for the following financial year
- Address profit leakage and operational gaps and risks
Session 4
Key staff buy in & Alignment
A team workshop aims to review business understanding from key people in your management or leadership team, facilitating honest feedback, and their role in hitting targets;
- From staff’s perspective, review business understanding, feedback, and their role in growth targets
- Address strategy, competition, and vision/core values and how to build a unified goal orientated team
- Understanding why celebration is important in team buy in
- Complete DISC profiles for key leaders and assess collaborative internal opportunities
Session 5 – 8
Core Values & Vision
Sessions 5-8 are focused on developing a scorecard and critical KPIs for business positioning. The sessions cover operational excellence and sales growth through customer onboarding and systems assessment. The topics for these sessions may vary based on the priorities of the business and its specific issues;
- Develop a scorecard and critical KPIs for business positioning
- Evolving accountability across the leadership/management team
- Focus on operational excellence and sales growth through customer onboarding and systems assessment
- Adopt strategies based on outcomes from the team workshop.
Whether you're looking for your first or next phase of growth, or understanding your competition and how to best position for growth, it isn't as scary as you think
Time can create significant conflict or overwhelm for business owners - from investing in more and more hours in the business, trying to get ahead and the sacrifices you need to make in your personal lives. The good news is - it doesn't have to always be this way
Sick of losing good people or have teams who don't deliver work or customer service the way you do? There are ways around this so people become your biggest asset instead of the headaches that come with being a business owner.
A business owner who is responsible for everything and everyone can be a lonely job - an experienced yet external perspective can be a valuable addition to any business owner's journey