by David LockwoodHow do you become a master of anything? The key lesson I learned was hard work; mastery is not about being special or more gifted than anyone else. What I’ve learned in my experience as a Business Coach and through 35+ of business – mastery is a direct result of pigheaded discipline and determination. What […]
by David LockwoodIt’s funny, when I started my first business, I was 33 years old. I believed in my own abilities, and I believed I would be successful. Not surprisingly, I knew I had to beat my competition. So I started with a personal service second to none and a better price point. Winning strategies My strategy, […]
by David LockwoodWhen things get tough, it’s easy to become overwhelmed. I know for me, I tend to believe I have limited resources – no time, not enough money, or no people to do the things I want to do. But what if I were to flip this equation? What if I’ve just taken a negative approach, […]
by David LockwoodDid you know that even a small percentage change in sales lead conversions can have a major impact on your bottom line? Perhaps an additional 1% in sales lead conversions will result in anywhere from $25,000 p.a. Or this additional 1% could be more than $100,000 p.a to your profit. Perhaps you are you missing […]
by David LockwoodI’ve been in a meeting for just over 1 hour now, thinking to myself about all the things I need to be doing. My sales manager called a meeting with the team to discuss options regarding a sales pitch, but we seem to being going round in circles, and we’ve even been down a few […]
by David LockwoodIn today’s information age, educating customers is a key sales strategy that will beat your competition. Information is king, and providing information that is aligned with customers wants and aspirations creates higher price points, more loyalty and repeat a and referral business. To successfully move your price point up the scale and away from your […]
by David LockwoodIt’s the end of the financial year, and everyone says let’s look back and see how we went. But using business strategy to drive profits higher is the only real decision you have to make for the new financial year. As a business coach, I know the value of business strategy. And yet, most business […]
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